James G. Brown's Agroindustrial investment and operations PDF

By James G. Brown

ISBN-10: 0821323458

ISBN-13: 9780821323458

E-book by means of Brown, James G.

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A Guide and Field Reference The book has been indexed so that users will be able to locate readily references or discussions of particular topics. The material itself is presented in capsule form to facilitate reference to the discussion of specific aspects Page 4 of investment or operation. Each aspect of a feasibility study or management topicfrom initial marketing design, to the organization of raw material supplyis self-contained and easily reviewed. A Training Manual and Textbook As a training manual, the book is aimed at two audiences.

S. market each year, only about 5 percent are strikingly new and try to appeal to unsatisfiedor unrecognizedconsumer wants. The majority are extensions of existing product lines with attributes similar to those already available in other products. An estimated 80 percent of these new products fail to gain a sustained position in the marketplace. Such failure is often expensive; launching a new product nationally in the United States can cost US$40 million. S. supermarket shelves, Page 14 had first-year sales of US$75 million in 1987-88, and one diet drink achieved sales of US$1,000 million in its first year.

The great challenge for agribusiness firms is to identify the target customer. Is it the food shopper roaming the aisles of the supermarket? Is it the buyer for the supermarket chain? Or is it the food product distributor? In fact, it is all three. Commercial success depends on satisfying the wants of the final consumer as well as all the others who participate in the market system. The product must move smoothly from the point of production to the point of final consumption. This is the basic principle of the market-driven approach to agroindustrial business development.

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Agroindustrial investment and operations by James G. Brown


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